On the decision to nominate New England Patriots running back Danny Woodhead instead of Brady:

"Tom Brady has been there and done that, and certainly he's very deserving of a 'Madden' cover. But Danny Woodhead is such a unique story people fell in love with. He was on 'Hard Knocks.' We followed the emotional cut from the New York Jets. We know Rex Ryan didn't want to let him go. And then to see that division rival pick him up and how integral he was to that Patriots offense ... if you wanted to put a campaign around him from cut to cover, that's just tough to pass up. Everybody loves an underdog."