Some of you might not have heard about this Ice Bucket Challenge that has been sweeping the web. I'm assuming you also don't use Facebook, or use Twitter, or read the news.
The Ice Bucket Challenge is done to raise awareness for ALS, or Lou Gehrig's disease. It stemmed from Boston, around July 29th, where former Boston College baseball player and alumni Pete Frates started generating support for research. The concept is fairly simple: you challenge someone to dump a bucket of ice water on their head, or they have to donate money to the cause. Once you've completed the challenge, you get to pass it on to another person.
Generally, people will donate anyways, as the ALS Association has seen an increase in donations of $4 million since July 29th, up from $1.12 million during the same time period last year.
You know that they weren't going to let that one slide:
Everyone's been doing the challenge. My challenge is here!
So spread the word. Go donate. If Bob Kraft and Bill Belichick can do it, so can you.