15 years ago, the New England Patriots were able to pull off one of the biggest upsets in NFL history. The team, led by first-year starting quarterback Tom Brady, defeated the 14-point favorite St. Louis Rams in Super Bowl XXXVI.
The Patriots’ dynasty may not have been born exactly that day but it did celebrate its first of to date four titles. Given the 15th anniversary of this season and the franchise’s first championship, the team has announced yesterday that it will celebrate all year long.
This week, New England will kick off the anniversary celebrations by launching a series of "video vignettes" on the team’s social media accounts. The clips will focus on key stories and moments of the 2001 season. Furthermore, Patriots All-Access will run pieces on the members of the Patriots’ first championship team as well as videos of the "13 best memories from the 2001 season".
Patriots Football Weekly, the franchise’s newspaper will run a season-long poster series featuring the most memorable images of the season. Beginning this fall, a special exhibition will take place at the Hall at Patriot Place.
The anniversary celebration will culminate in week 13. On December 4, when the Patriots host the Rams (now, again, of Los Angeles), the 2001 team will reunite and be honored during a halftime ceremony.