Exactly one week ago, the New England Patriots defeated the Atlanta Falcons to win Super Bowl LI. It was the team’s fifth world championship – but it seems as if it has already set its eyes on the next season by registering trademarks for two slogans.
According to a report by ESPN’s Darren Rovell, the Patriots have trademarked the following two phrases:
JUST IN: New England Patriots file for trademark to "No Days Off" & "Blitz For Six"
The former of the two, "No Days Off", has been used by Patriots head coach Bill Belichick during the Patriots’ Super Bowl victory parade on Tuesday. Belichick started a chant using the slogan that has since gained traction within New England’s fan base. "Blitz for Six" has also been used by the team before: Owner Robert Kraft said the phrase during the Patriots’ victory celebration in Providence on Tuesday. Both slogans will probably be used as a merchandising tool leading up to the 2017 season.
Just recently, the Patriots have filed a trademark for the slogan "Ignore the Noise" while also securing "19-0" and "Perfect Season". Heading into the offseason, the team thus has plenty of material to work with.