For the third year in a row, the New England Patriots will represent the AFC in the Super Bowl. Their opponent will be a Los Angeles Rams team that reached its first world championship game since relocating back from St. Louis, and first since the 2001 season — one that, of course, ended at the hands of the Patriots in Super Bowl 36. Now, the two teams will square off again with another Vince Lombardi Trophy on the line.
While the game will be broken down in great detail over the next two weeks, the early question on a lot of minds around New England is how to even get to the Super Bowl? There are two things to say about it:
1. It won’t be easy to get in.
2. It will definitely not be cheap to get in.
Let’s start by looking at the first point. The NFL allocates 75% of its tickets to the teams: the Patriots and Rams will get 17.5% each, with 6.2% going to the stadium’s home team — in this case the Atlanta Falcons, who are hosting the game in their Mercedes-Benz Stadium. 33.6% of the tickets are given to the other 28 clubs (1.2% per team), which leaves roughly 25% for general sale through the NFL and its partners.
So how can you get one of those tickets? The safest and easiest way is by buying them through the NFL’s On Location Experiences service. The company provides different packages with the most basic one being the “Ticket Package” — but safe to say that it is a bit more expensive than going to a regular season game: tickets are currently starting at $3,600 and going up all the way to $17,200.
Of course, tickets can also be bought via services like Ticketmaster but the price does not go down there. As things stand at the moment, the cheapest tickets are coming in at a hair below $4,000 — and that’s in the proverbial nosebleed section of the Falcons’ recently built stadium. According to SeatGeek.com, the average Super Bowl ticket is selling for roughly $5,300. Prices do historically get lower as the game approaches, though.
Of course, the 17.5% of tickets a team will get cannot be left out of this either: the Patriots will likely provide a substantial portion of them to season ticket holders, either through a lottery or other means of distributions. The tickets will still cost a lot, but are generally more affordable if you own a season ticket when compared to buying through the NFL or one of its resellers.