Take a look at the customized cleats the Patriots will wear against the Chiefs

When the New England Patriots play the Kansas City Chiefs on Sunday, not all of the eyes will be glued to the action on the football field. After all, the NFL’s “My Cause, My Cleats” initiative is entering its fourth year and 25 members of the Patriots — including head coach Bill Belichick and quarterback Tom Brady — will participate and wear customized cleats to show support for a charitable organization of their choice.

The Patriots unveiled their cleats earlier this week, with the following video showing the moment the player unpacked their special apparel:

Here is a list of the foundations and causes that will be honored during this week’s game (click on the links next to the names to find out more and contribute):

• Bill Belichick: The Bill Belichick Foundation
• Ja’Whaun Bentley: Family Aid Boston
• Tom Brady: TB12 Foundation, Best Buddies and Ellie Fund
• Rex Burkhead: Team Jack Foundation
• Adam Butler: Family Promise
• Marcus Cannon: Leukemia and Lymphoma Society
• Phillip Dorsett II: The Bahamas
• Nate Ebner: NFL Play 60
• James Ferentz: University of Iowa Children’s Hospital
• Duron Harmon: Autism Speaks
• Dont’a Hightower: One Family Inc.
• Cody Kessler: Kylie’s Angels
• Jonathan Jones: Next Step Foundation
• Matt LaCosse: Warrior Dog Foundation
• Devin McCourty: College Bound and Boston Uncornered
• Sony Michel: Be Like Brit
• Danny Shelton: Stand Up For Pits Foundation
• John Simon: Buckeye Cruise for a Cure
• Jarrett Stidham: Never Ever Give Up
• Benjamin Watson: One More
• James White: One Bahamas Fund
• Joejuan Williams: Empower Yourself/Change the Cycle
• Chase Winovich: Team Impact
• Deatrich Wise Jr: Wise Up Foundation
• Isaiah Wynn: Alzheimer’s Association

Some of the cleats will be auctioned off. For more information, please visit the Patriots’ website.