During the 2015 season, New England Patriots quarterback Tom Brady — or rather his social media team — started to release a fake newspaper to commemorate the New England Patriots’ victories: the TB Times was born. Over three seasons, it became a fan favorite by providing instant commentary on New England’s games on Brady’s social media channels.
Then it suddenly came to an end. Brady did not release an edition after the 2018 opening game victory over the Houston Texans. Instead, Sport Illustrated’s Charlotte Wilder reported that the fake paper would be discontinued this year — something that held true until today: the TB Times is back in triumphant fashion, commemorating the Patriots’ 13-3 win over the Los Angeles Rams in Super Bowl 53:
Brady shared two pictures — one of him with the paper, one of the paper itself — to his Instagram account earlier today, with the following caption:
Couldn’t leave my TB Times crowd hanging... Boston we’re home! Schools canceled, works closed, see you on Boylston.
“I thought that was kind of a great way to commemorate some wins,” Brady told Wilder at last year’s Super Bowl about the TB Times. “It’s been a lot of fun. I’ve got a couple guys I work with that work really hard and obviously I’m not the one doing the drawing, but they work really hard, run ideas by me, and I let them go with it.”
It remains to be seen whether or not today’s return was a one-time event, but until then: the TB Times is dead, long live the TB Times!