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Patriots ranked as second most valuable franchise in the NFL

Related: Robert Kraft wanted the Patriots to solidify their quarterback position. Enter Mac Jones.

New England Patriots v Miami Dolphins Photo by Mark Brown/Getty Images

In January 1994, Boston business magnate and lifelong football fan Robert Kraft bought a struggling NFL franchise and turn it into arguably the greatest dynasty the sport has ever seen. Kraft, who already owned the team’s stadium at that point, invested a then-record $172 million to buy the New England Patriots from James Orthwein Busch.

The deal did not only turn out great for the team and the region — which kept its pro football franchise instead of seeing it leave to become the St. Louis Stallions — it also turned out well for Kraft. His investment has paid considerable dividends over the last 25+ years. As the Patriots became more successful on the field, they did the same off it.

Now, they are one of the most valuable franchises in all of sports. According to Forbes Magazine, the Patriots are currently worth $4.4 billion, or, putting inflation into consideration, 14 times what Kraft paid for the team back in 1994.

That $4.4 billion valuation is 7 percent more than last year, and has allowed the team to keep the number two spot in the NFL behind only the Dallas Cowboys’ $5.7 billion — most among all sports franchises in the world. The Patriots, meanwhile, are ranked eighth on the global list including all sports.

It is not hard to see why. New England is the most successful NFL franchise of the 21st century, which contributed to the team’s steady rise in popularity and value over the last two decades. The team’s six Super Bowl wins also coincide with the league exploring new markets both abroad and via using the internet. All those factors on and off the field, inside and outside the NFL, have contributed to the team’s ever growing value.

According to Forbes, that value can be broken down as follows:

  • Sport (i.e. value attributable to revenue shared among all NFL teams): 50.3%
  • Market (i.e. value attributable to its city and market size): 19.7%
  • Stadium (i.e. value attributable to Gillette Stadium): 19%
  • Brand (i.e. value attributable to the Patriots brand): 11.1%

All those things together make for the organization’s combined value of $4.4 billion, clearly above the league-wide average of $3.1 billion.

The full list of values across the NFL looks as follows:

  1. Dallas Cowboys: $5.7 billion
  2. New England Patriots: $4.4 billion
  3. New York Giants: $4.3 billion
  4. Los Angeles Rams: $4 billion
  5. San Francisco 49ers: $3.8 billion
  6. New York Jets: $3.6 billion
  7. Chicago Bears: $3.5 billion
  8. Washington Football Team: $3.5 billion
  9. Philadelphia Eagles: $3.4 billion
  10. Houston Texans: $3.3 billion
  11. Denver Broncos: $3.2 billion
  12. Las Vegas Raiders: $3.1 billion
  13. Seattle Seahawks: $3.1 billion
  14. Green Bay Packers: $3.1 billion
  15. Pittsburgh Steelers: $3 billion
  16. Baltimore Ravens: $3 billion
  17. Minnesota Vikings: $3 billion
  18. Miami Dolphins: $2.9 billion
  19. Atlanta Falcons: $2.9 billion
  20. Indianapolis Colts: $2.9 billion
  21. Los Angeles Chargers: $2.6 billion
  22. Carolina Panthers: $2.6 billion
  23. Kansas City Chiefs: $2.5 billion
  24. New Orleans Saints: $2.5 billion
  25. Jacksonville Jaguars: $2.5 billion
  26. Cleveland Browns: $2.4 billion
  27. Arizona Cardinals: $2.3 billion
  28. Tennessee Titans: $2.3 billion
  29. Tampa Bay Buccaneers: $2.3 billion
  30. Detroit Lions: $2.1 billion
  31. Buffalo Bills: $2.1 billion
  32. Cincinnati Bengals: $2 billion