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Every year when the NFL releases its regular season schedule, teams take to social media to try to make their announcements as unique and as entertaining as possible. The New England Patriots were no exception this year — in fact, they had one of the better ideas: Snapface featuring Nike, the dog.
The story behind the three key elements of the video is quickly told:
- Snapface is presumably one of Patriots head coach Bill Belichick’s name for a popular social networking service.
- Nike, Belichick’s Alaskan Klee Kai, was the star of the NFL’s virtual draft last month after being seen in front of a computer during one of the Patriots’ picks.
- The video chat is an homage to said virtual draft and the fact that cameras were installed in every general manager’s house to enhance the experience for viewers.
Add it all up, and you get one of the best schedule release videos this year.