New England Patriots head coach Bill Belichick is the star of Subway’s new ad campaign, and on Tuesday the first was unveiled. Today, another one titled Joy of Belichick followed. The future Hall of Famer is not saying a single word in this one (he said seven in the other). He’s just sitting there eating a sandwich, like the boss that he is.
His acting is not what makes the ad, the text spoken is:
This is the face of utter glee. Bill’s beaming from ear to ear as he enjoys Footlong season at Subway.
Belichick, meanwhile, had to say the following about the ad campaign back in late July:
“It was a fun commercial to do. And everybody loves sandwiches, so hopefully they will be okay with it. I know I’m going to get killed in the rookie shows on this. I know that’s going to happen, but I’ll just have to swallow it.”